On 11 November 2025, Dr. Foteini Salmouka — Deputy General Director of ahedd Digital Innovation Hub S.A. and Project Manager of the Smart Attica European Digital Innovation Hub — moderated the roundtable discussion “Digital Transformation in Cultural and Creative Industries” at PSValueTalks 2025, organized by PostScriptum.

The session explored how Artificial Intelligence is transforming cultural creation, production, and management. Speakers highlighted new opportunities, discussed emerging challenges, and emphasized the collaborations needed to drive sustainable, large-scale change across the cultural and creative sectors.

As digital technologies continue to reshape the way culture is produced, shared, and experienced, dialogues like this help ensure that innovation aligns with real societal and ethical needs.

You may watch the full video here